We turned six vacant boxcars, an atrium, and an empty co-working space into a tenant-driven ground floor that drives engagement, supports leasing, and ties the building to San Francisco’s cultural calendar.
A Class A tower with a quiet ground floor, tenants returning to office, and an active leasing push. No system existed to track activations, measure performance, or hear from tenants.
We programmed across culinary, social, arts and wellness, and SF signature moments, then let tenant data decide what stayed.
A year on the ground floor: eleven programs and the six-boxcar retail ecosystem, with the numbers behind each.
We hosted San Francisco’s leaders in AI and the creator economy for programming that put One Market Plaza in front of an array of potential leasing organizations. Verza’s Creator Economy in the Age of AI brought 135 attendees to the atrium.
We hosted the top designers, producers, and influencers in SF’s fashion community, and gave tenants a unique opportunity to connect over educational content and social experiences in an elegant atmosphere.
One Market Plaza was an official SF Climate Week venue, hosting a multi-month Sustainable Food and Wine Festival with sustained programming, and the San Francisco chapter event for Al Gore’s Climate Reality Project, with VIP speakers.
We transformed an empty co-working space into San Francisco’s Michelin-rated dinner pop-up experience: a multi-month activation with sustained programming, cooked by 15 Michelin-rated chefs, all local to San Francisco.
Tenants asked for a farmers market, so we worked with San Francisco’s lead market organizer to transform the atrium with an autumn produce pop-up, creating a new seasonal tradition.
A full week of programming while other buildings host a single event: artisans, culinary, tastings, retail markets, wellness, and social events, all in an elegant atmosphere.
“Thanks for the complimentary treats! It’s been great to meet other people in the building.”
In partnership with the National Association of Women Business Owners, 40 local vendors filled the ground floor with artisan goods, culinary treats, retail, and tastings, in an elegant atmosphere.
“I did all my holiday shopping in one night.”
Delightful treats to welcome tenants into the building and bring vibrancy to the ground floor in the mornings. 61% of tenants asked for coffee, so coffee became the foundation.
With only one week of planning, we produced a Spring Market for tenants, aligned to a VIP tour for office leasing, working with the leasing team, marketing and retail, and property management to deliver.
The ground floor doubles as a showcase for B2B products and services that improve the office experience, and tenants appreciate the exposure. BrewBird is the model case: a lobby pop-up that turned into micro-kitchen conversations with tenants.
“Can we get this in our office?”
By empowering organizations that represent hundreds of artisans, we scaled programs that bring creativity, connection, and health to the building community.
Six dedicated retail spaces on the concourse, each activated by locally rooted vendors who established a consistent presence and tenant relationships throughout 2025.
The smArt Collective brings creative workshops, gallery exhibitions, and community events that make One Market Plaza feel alive. Open Monday through Friday, 11am to 3pm, it offers hands-on workshops from mixed media florals to puppetry improv, ink illustration to ceramic sculpting.
“A sense of community is starting to bud at One Market Plaza.”
Borderless brings a Global Citizens Lounge to the ground floor: wine tastings, cultural events, and professional consultations that embody the community pillar. Its polished storefront sets a model for other vendors, showing how professional presentation elevates the entire space.
Chaga Co. brings wellness-focused food and beverage to the ground floor, directly addressing the 44% of tenants who requested healthier options with quality ingredients. Adaptogenic drinks and wholesome snacks offer an alternative to typical convenience food, supporting the wellness pillar of the activation strategy.
A beloved local artisan brand known for small-batch, Mediterranean-inspired gelatos and sorbets made with simple, high-quality ingredients. Sales show strong demand across categories, and tenants have consistently requested tables and seating.
“We love taking our clients to have gelato in the lobby of our building.”
in revenue from The Radiant Table, an empty co-working space turned Michelin-rated dinner series. 15 chefs, 675+ guests.
SF signature weeks hosted: Tech Week (400+ registrations, 30+ AI and VC leaders), Climate Week, and Fashion Week.
tenant touchpoints and 385+ written responses feeding a feedback-to-action loop.
in holiday market sales from 40 local vendors and 300+ attendees, with NAWBO.
participants across 36 arts and wellness workshops.
tenant emails delivered across 38 campaigns at a 19.2% open rate.
A Spring Market produced in one week, timed to a VIP leasing tour.
Live programming tested concepts before permanent buildout.
BrewBird went from lobby pop-up to 6 tenant micro-kitchen conversations.
The building’s first activation and feedback platform, ready to scale across the portfolio.
A sense of community is starting to bud at One Market Plaza.
“Working with Collective Impact across our San Francisco portfolio gave us a partner who thinks about both the event and the building behind it. Collective Impact brought creative ideas, strong execution, and a clear sense of how activations support leasing and tenant engagement at properties like One Market Plaza.”
Laura DowekVP, Retail Special Projects, Elecor Properties